Let’s get creative with CSR communications

World of 7 Billion

The SMI – Wizness Social Media Sustainability Index was recently published. The report emphasizes the efforts that many companies have undertaken over the past year in terms of using social media for sustainability communications.

This report's findings are interesting to us for several reasons.

First, they show what we have known for some time: that social media has a strong role to play in the CSR field. Companies involved in CSR have lagged behind other corporations in their adoption of social media, but as executives and managers develop a better understanding of the medium, it has become clear that proper use of social media can lead to meaningful stakeholder engagement. more