Spring officially starts tomorrow, but the snow continues to fall on Berlin. It has been a long winter, but we have made the most of it by doing some good work in the office. Here some highlights of the past three months. To start the year, we launched two online platforms for the Danish Institute for Human Rights. They both form part of an ambitious anti-discrimination campaign for schools in ten European countries. We created portals for both teachers and students. more
Games and gamification offer a new strategy to engage with existing and potential customers or with employees by giving them a satisfying interactive experience around relevant sustainability content. This innovative and rewarding experience can create a powerful bond between stakeholder and company. The benefits to companies range from brand awareness and brand loyalty to employee satisfaction and retention. more
LGMi is proud to announce the launch of the Open Innovation Slam, a crowdsourcing platform for innovative ideas to fight climate change. The competition encourages the submission and community voting of concepts to reduce waste of energy in households, with the winning idea receiving up to 95,000 euros in the form of a grant. The project was realized on behalf of Climate-KIC and Technische Universität Berlin. more
The Canadian NFB is breaking new ground yet again - this time with an interactive web documentary about homelessness called Here At Home launched last week.
The evolving documentary will track an ongoing government study about whether providing shelter and one-on-one care to over 1,200 homeless people with mental illnesses will change their situation. In other words, does the "Housing First" strategy work as a social policy? more
Companies have finally begun to understand the true importance of stakeholder engagement when it comes to CSR, and are now implementing various techniques to connect with these groups and learn from them.
A recent book - 'Leveraging Corporate Responsibility: The Stakeholder Route to Maximizing Business and Social Value' - goes deeper than any other we have seen in discussing this increasingly central CSR topic.
The main premise is that without a proper understanding of various stakeholders and how differently they may react to brands and CSR initiatives, many such efforts are bound to fail.
There are many valuable lessons in this book, but one particularly resonated with me. more
The SMI – Wizness Social Media Sustainability Index was recently published. The report emphasizes the efforts that many companies have undertaken over the past year in terms of using social media for sustainability communications.
This report's findings are interesting to us for several reasons.
First, they show what we have known for some time: that social media has a strong role to play in the CSR field. Companies involved in CSR have lagged behind other corporations in their adoption of social media, but as executives and managers develop a better understanding of the medium, it has become clear that proper use of social media can lead to meaningful stakeholder engagement. more
Now there's another way to see (and hear) what's trending in the German-speaking Twitter universe. It's called #tweetscapes, and it's a preview of yet another coming trend – real-time infographics.
Here, the audiovisual representation of tweets on a map of Germany is based on a number of factors: the content of tweets, hashtags, sender location, number of followers, and whether it is a retweet, reply, or otherwise.
#tweetscapes is not the first artistic Twitter mashup, but it's the most immersive I've seen so far – and the darkest. more
