Let’s get creative with CSR communications

World of 7 Billion

The SMI – Wizness Social Media Sustainability Index was recently published. The report emphasizes the efforts that many companies have undertaken over the past year in terms of using social media for sustainability communications.

This report's findings are interesting to us for several reasons.

First, they show what we have known for some time: that social media has a strong role to play in the CSR field. Companies involved in CSR have lagged behind other corporations in their adoption of social media, but as executives and managers develop a better understanding of the medium, it has become clear that proper use of social media can lead to meaningful stakeholder engagement. more


#tweetscapes und Echtzeit-Infografiken

tweetscapes

Es tut sich mal wieder was im deutschen Twitterland. #tweetscapes könnte eine Vorschau auf den nächsten Trend in der interaktiven Medienkunst sein: Infografiken in Echtzeit.

#tweetscapes: Diese audiovisuelle Darstellung sämtlicher deutscher Twitternachrichten in Echtzeit basiert auf einer Reihe von Faktoren: Inhalt der Tweets, Hashtags (also Themen-Stichworte), Standort des Nutzers, Anzahl der Followers (also Nutzer die ein Tweet lesen), und Einordnung in Art der Twitternachricht – Retweet, Antwort usw. Diese Faktoren bestimmen sowohl Größe und Farbe der Tweets, als auch ihren Klang - z.B. ob sie als Piepsen, Plätschern oder Donnern zu vernehmen sind.

Die erste künstlerische Verarbeitung des Twitterphänomens ist #tweetscapes nicht, aber es ist jedenfalls die eindringendste und die dunkelste, die ich bislang gesehen habe. more


The soulful side of data

Good Magazine's Data Issue

I was recently browsing a California newsstand when I noticed that Good magazine just published a "data issue." I grabbed it, and boarded a 747 back to Europe, anticipating a few hours of geeking out on their consistently great infographics.

But this time Good spun it all around; the issue is all about qualifying data. Instead of the colorful maps and charts I expected, the pages were mostly full of stories that explore and second-guess our culture of statistics, tracking, and ranking – "our collective obsession with data. more


Beautiful data: Is it worth it?

infographics

Is spending the time and money to produce a beautiful infographic really worth it? (DE)

This isn't a philosophical question; it is a very practical one for companies and NGOs: "Should I just pay a graphic designer to layout a PDF document, or should I invest in something more than that?"

Clearly, there are great infographics being made out there in print and online - highly artistic and innovative ways of presenting data.

Obviously, we think it's worth investing more. That's our business, so we would be silly not to think that, right? Luckily, we're not the only ones.

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Interactive storytelling at its best (so far)

welcomeToPinePoint

Who is on the cutting edge of interactive storytelling?

For my money, it’s the National Film Board (NFB) of Canada. If you haven’t yet checked out their groundbreaking interactive features like Highrise / Out My Window, Welcome to Pine Point, or The Test Tube, you’re missing a glimpse at the future of storytelling on the web.

At least, I hope this is the future.
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