About Valdis Wish

Co-founder LGMi

Better Storytelling Means More Value

Vier Paar Schuhe

Companies can look insincere in lots of ways, but two pitfalls are particularly common in CSR communications. The biggest no-go is greenwashing – the purposeful misrepresentation of a company’s activities, painting them in an unduly green hue. This impulse comes from either dishonesty or trying to wed the sometimes-dull side of CSR with the glossy world of corporate advertising. more

Election Guru and the Ghanaian Vote


Last Thursday we asked a simple question on Facebook. Five days later, over 62,000 people had participated and our Facebook page had over 12K Likes.

How in the world did that happen?

Let's start at the beginning. A few weeks ago, we launched Election Guru - a free iPhone app that challenges players to predict the winners of upcoming elections around the world.


Geeky + Girly = More Sustainable?


Forget Toshiro Mifune's samurai swagger; Japan should embrace girliness and geekiness as pillars for innovation, according to Morinosuke Kawaguchi, whose Geeky-Girly Innovation: A Japanese Subculturalist's Guide to Technology and Design was recently published in English.

Kawaguchi's lively survey of Japanese gal (girly) and otaku (geeky) culture is mostly about Japanese product development, but it's also useful as a cultural bridge, and is brimming with refreshingly unusual and amusing examples for those of us seeking new ways to think about sustainability. more

Stop motion to the rescue


Don't kids just say the cutest things sometimes? You know, that all the methane unleashed by melting permafrost is potentially dangerous, or that rising sea levels could threaten the Netherlands, Venice, and New York City.

The recent "Aufgeheizt" project from the Potsdam Institute for Climate Change Research brought together local school kids from Berlin with climate scientists and animators to create short, stop-motion films that illustrate various topics related to climate change. more

The human faces of government studies


The Canadian NFB is breaking new ground yet again - this time with an interactive web documentary about homelessness called Here At Home launched last week.

The evolving documentary will track an ongoing government study about whether providing shelter and one-on-one care to over 1,200 homeless people with mental illnesses will change their situation. In other words, does the "Housing First" strategy work as a social policy? more